Wireless Internet Industry Trend Forecast
Fully understand the industry trends and characteristics of the future, not to follow, not pushy, for wireless Internet practitioners of success is very importance.
This year, China has entered the tenth year, in this ten years, Chinese mobile value-added service industry gradually develop as a listed company. But with the fraud and so on problems more and more fierce, the value-added services company also rapidly decay.
When the value-added service chain around operators quickly die, a more open wireless Internet industry is accelerating rise, with amount of risk investment largely flood, on the one time, wireless Internet field appeared overheating situation, market opportunity has not coming, market bubble first come.
The future wireless Internet industrial structure trends:
First, iPhone and Android reduced application’s development threshold, declared the personal development era coming. The traditional mobile value-added business development, the core problem is due to the unity of the operating system but due to the operation open platform ability is limited, technology development is relatively easy. But the iPhone iOS operating system and Google’s Android operating system to help developers to solve the problems, and also provides a more powerful development environment, make individual developers have it place.
Second, with the chain of operators break down, new opened industry chain is forming. Over the past decade, wireless Internet industry is basically using China Mobile as a core.
China mobile with government to value-added service industry some problems zero tolerance and competitive license for voice user fight, it inevitably return to the blocking idea. China telecom for CDMA – 2000 formats limit because its development user must first present mobile phone, while incremental ARPU value is very low, telecommunication can only send low-end mobile. Due to the complexity and high value-added business management, establish the value-added services like monternet portal management system will expose China Unicom management ability are relatively weak.
Although the three operators in value-added business management are hard to make achievement, but wireless Internet industry has a certain scale, lost operators will depend on the practitioner mutual support, and gradually find no operators attend wireless Internet way. Currently, wireless Internet companies need to find alternative past the mobile operations into a new business model, for example: the new approach based on advertising business model and etc.
Third, WiFi mobile gradually gets popularity, discharge fee fell rapidly. In the early of October will be listed iPhone4, which has lost the suspense, this version of the iPhone will certainly bring WiFi. IPhone4 sales hot in the foreign country, While China Unicom has summarized the iPhone 3G version sales experience, ready to launch preferential treatment strategy in China, so iPhone4 in China will also sale hot. Meanwhile, because users are hard to distinguish WiFi flow and wireless broadband traffic, operators will hard to maintain wireless broadband high fees policy, it will largely launch monthly flow services, which make traffic fee greatly reduced.
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